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And in December of 1968, a bowl game for Phoenix was merely an idea, let alone a well thought out plan to place before the NCAA.

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But then things started to roll. Prominent Valley sports enthusiast Glenn Hawkins called a meeting of the area's top community leaders, who ultimately put together the package that was to become one of the most phenomenal stories in bowl history.

"There was a lot of interest," Boatner said at the time. "A lot more than I thought there would be. I didn't believe that so many influential people could be brought together in one place."

Jack Stewart, who was one of the driving forces for bringing the game to Phoenix, was elected to head the effort. He and the current original members of the Executive Committee -- Hawkins, George Isbell, Jim Meyer, Donald D. Meyers, Karl Eller, Bill Shover and George Taylor, later to be joined by Don Dupont -- put together the successful plan that would get an NCAA sanction for the game.

Key to the Fiesta effort was to win over the Western Athletic Conference for a tie-up. Then WAC Commissioner Wiles Hallock provided the direction to achieve that -- his immediate past position had been that of Director of Public Relations at the NCAA's headquarters in Kansas City.

With Hallock along, the Phoenix group appeared before the NCAA Extra Events Committee on Jan. 10, 1970, in Washington D.C. It was at that time that the group proposed to make the bowl a charitable venture, with portions of the proceeds committed to the fight against drug abuse. This was to be a key point for the Fiesta Bowl. The NCAA had granted only one new bowl during the 1960s -- Atlanta's Peach Bowl, also a charity game.

The Fiesta's effort, however, was thorough. Then Washington State athletic director and chairman of the NCAA Extra Events Committee Stan Bates said that he never had seen a group as well prepared. A few months later, Bates would become commissioner of the Western Athletic Conference after Hallock moved to the Pacific-8 Conference.

The group stressed vital points in its presentation. They told the NCAA that the Rose Bowl was the only bowl game outside of the South and that Arizona had the population and the climate, the game would be played for a worthy cause and they hastened to add that good WAC teams had been overlooked for bowl appearances in the past.

"Your presentation was so well received that I can think of no important questions to ask," Bates said afterwards.

But victory was to be farther away. On April 27, 1970, the NCAA Council, the official policy-making body of the organization, rejected six bowl bids, including one for the Valley of the Sun.

The group could have taken the defeat and moved on in their lives. Instead, they kept on fighting. A year later, on April 26, 1971, the NCAA Council approved a bowl game in Arizona, and the Fiesta Bowl was born.

Highlights of the Fiesta Bowl include:

Dec. 19, 1969 -- A committee of nine community leaders is formed to coordinate efforts to start a bowl game in Arizona. The nine original members of the Fiesta Bowl board of directors were: Don Dupont, Karl Eller, Glenn Hawkins, George Isbell, Jim Meyer, Don Meyers, Bill Shover, Jack Stewart and George Taylor.

April 26, 1971 -- The National Collegiate Athletic Association (NCAA) approves the application made by the Arizona Sports Foundation for an Arizona-based bowl game at the annual NCAA meetings held in Houston.

June 10, 1971 – A contest is co-sponsored by the Arizona Sports Foundation and the Arizona Republic to “Name the Bowl Game.” More than 6,500 entries are received, and 73 of the entries choose the name Fiesta. In a blind drawing of the 73 winning entries, Gary Keltner is the lucky winner and walks away with four lifetime tickets to the Fiesta Bowl Football Classic.

Dec. 21, 1971 – The First Annual Fiesta Bowl Ice Cream Eating Contest is held at Diamond’s Department Store at the Thomas Mall. A team of five girls defeats a team of five boys who each had to eat a bowl of ice cream that consisted of vanilla, raspberry sherbert, almonds and chocolate sprinkles.

Dec. 26, 1971 – Arizona State University student Patricia Fierro is crowned the first Fiesta Bowl Queen at an event held in conjunction with the Martha Mitchell Fashion Fiesta and Goldwaters’ Style Show at the Mountain Shadows Hotel in Scottsdale.

Dec. 27, 1971 – The first Fiesta Bowl Marathon is held and attracts 127 runners. The winners of the race are introduced at halftime during the First Annual Fiesta Bowl Football Classic.

Dec. 27, 1971 -- The years of hard work finally payoff when Arizona State plays Florida State in the inaugural Fiesta Bowl game. The Sun Devils win a 45-38 shootout over the Seminoles in front of 51,098 fans. A record $168,237 is paid to each team, which at that time was the highest payout ever for a first-year bowl game.

Dec. 16, 1972 -- The inaugural Fiesta Bowl Parade is held and begins an era for the Fiesta Bowl that shows a tremendous growth in pageantry-oriented events. The first Parade features 45 balloon-type entries, including a four-story Santa Claus, that are guided down the route by more than 300 Boy Scouts in front of 25,000 street spectators.

Dec. 27, 1973 -- The Fiesta Bowl begins a National Junior Tennis Tournament that has featured some of the game’s best, including Tracy Austin, Michael Chang and Andre Agassi.

Dec. 27, 1974 – Bleachers are erected for the first time along Central Avenue, and the Fiesta Bowl Parade attracts more than 100,000 street spectators.

Dec. 28, 1974 -- CBS televises the first national network telecast of the Fiesta Bowl, as Oklahoma State grinds out a 16-6 victory over Brigham Young. CBS covered Fiesta Bowl games from 1974 through 1977 and returned to televise the Fiesta Bowl during the Bowl Alliance from 1996 through 1998.

Dec. 28, 1975 -- Arizona State and Nebraska, with respective records of 11-0 and 10-1, combine for the best overall regular season record of any non-New Year's Day game. The Sun Devils hang on for a thrilling 17-14 victory, and finish second in the final national polls. Many believe this was the game that put the Fiesta Bowl on the map.

Dec. 17, 1977 -- The Fiesta Bowl Parade is syndicated for television coverage on a national basis, with an estimated viewing audience of 1.2 million people. Syndicated coverage of the parade grew steadily from that point, with Broadcast Communications Inc., of Indianapolis, signing on for a three-year contract.

Feb. 19, 1978 – A Tucson Fiesta Bowl Committee is established to help promote the Phoenix-based Fiesta Bowl on a statewide basis.

April 24, 1978 -- NBC wins the rights to televise the Fiesta Bowl and begins a long relationship that lasts from 1978 through 1995.

Dec. 17, 1978 -- The Fiesta Bowl National Pageant of Bands is born, and features 31 bands in the inaugural event – 16 from Arizona and 15 out-of-state hopefuls. All 31 bands marched in the Fiesta Bowl Parade and competed in a field competition at Scottsdale Municipal Stadium.

Dec. 26, 1980 -- The Fiesta Bowl celebrates its Tenth Anniversary with a then-record crowd of 66,738 on hand to watch Penn State defeat Ohio State, 31-19, in beautiful 80-degree temperatures under a clear blue Arizona sky.

Oct. 21, 1981 – The Tucson Fiesta Bowl Committee presents the inaugural Tucson Fiesta Bowl Golf Invitational with proceeds benefiting the Fiesta Bowl Youth Development Program, a program designed to benefit the Boys and Girls Clubs of Tucson.

Jan. 1, 1982 -- Kicking off on New Year's Day for the first time, the Fiesta Bowl is a resounding success with a sellout crowd of 71,053 on hand for a matchup between Penn State and Southern Cal. Penn State slips past USC and Heisman Trophy winner Marcus Allen, 26-10, in a game that recorded a 19.3 rating, still the second highest in Fiesta Bowl history.

Dec. 31, 1982 – The First Annual Fiesta Bowl 10K is held in downtown Phoenix before the Fiesta Bowl Parade. More than 3,500 competitors take part in the first race, which was televised nationally by 100 markets. American record-holder Thom Hunt wins the initial event.

Dec. 31, 1982 -- The Fiesta Bowl Parade continues to grow in stature, as more than 10 million viewers from across the nation tune into the syndicated television broadcast.

Jan. 2, 1984 -- A crowd of 66,484 watches one of the most exciting finishes in Fiesta Bowl history, as Ohio State scores the game-winning touchdown with just 39 seconds on the clock to defeat Pittsburgh, 28-23.

Dec. 7-16, 1984 – The first Fiesta Bowl Million Dollar Hole-in-One contest is held at the Arizona Biltmore Country Club, and the champion of the finals fails to nail an ace but still drives away in a Ford Mustang.

Dec. 29, 1984 – The Fiesta Bowl 10K features more than 5,000 runners, making it the largest race in Arizona, and is named one of the 20 best in the nation by Runner’s World magazine.

Sept. 26, 1985 – Sunkist Growers enters a five-year, multi-million dollar sponsorship agreement with the Fiesta Bowl as title sponsor of what will be called the Sunkist Fiesta Bowl Football Classic and Sunkist Fiesta Bowl Parade. It marks the first-ever title sponsorship of a college football bowl game and increases the Fiesta Bowl’s payout to more than $1 million per team.

Dec. 7-15, 1985 – The Fiesta Bowl takes its fans to the ballpark with two new softball events, the Fiesta Bowl Softball Classic and the Fiesta Bowl Homerun Derby, increasing the bowl’s calendar to 46 events.

Dec. 27, 1985 – The Tucson Fiesta Bowl Committee hosts the inaugural Fiesta Bowl Basketball Classic, featuring the hometown Arizona Wildcats against Boston College, Princeton and Wisconsin.

Dec. 31, 1985 – Eight of the top world-class milers, including past Olympic medalists and marathon champions, compete in the first Fiesta Bowl Mile. Steve Scott, a NCAA champion and Olympic long-distance runner, wins the inaugural event.

Oct. 19, 1986 -- Michael Andretti captures the inaugural Fiesta Bowl 200, a 200-mile Indy car race in October at the world's fastest one-mile oval track at Phoenix International Raceway.

Jan. 2, 1987 -- The Fiesta Bowl is in the world’s spotlight when it hosts its first national championship game between No. 1 Miami and No. 2 Penn State, the nation’s only undefeated and untied teams. “The Battle for Number 1” comes down to the final seconds when Penn State’s Pete Giftopoulos intercepts Heisman Trophy winner Vinny Testaverde’s pass to preserve the victory. More than 52 million people watched the historic game, which is still the most watched college football game of all time with a 25.1 rating.

Sept. 15, 1988 -- The Fiesta Bowl moves its kickoff time to mid-afternoon, filling the void created by the Rose Bowl's move to ABC. A new NBC television contract allows the Fiesta Bowl's team payout to approach the $3 million mark per team.

Nov. 3, 1988 – The Fiesta Bowl joins forces with Phoenix International Raceway and Checker Auto to present the Checker 500, the first ever NASCAR Winston Cup Race in Arizona.

Dec. 30, 1988 -- The Fiesta Bowl stages a "Takedown One" wrestling competition between the national teams of the United States and Soviet Union at ASU's Activity Center. The Soviet Union wins a convincing decision in front of approximately 8,000 fans.

Jan. 2, 1989 – The Fiesta Bowl hosts its second game in three years that decides college football’s national champion. Notre Dame jumps out to a 23-6 halftime lead over West Virginia to cruise to a 34-21 victory and the school’s 11th national championship. It marks the fourth consecutive year that the Fiesta Bowl champion finishes first or second in the final polls.

Jan. 1, 1990 -- The Fiesta Bowl becomes the first bowl game ever to award money solely to academic departments within universities that participated in its football game. The Fiesta Bowl established $100,000 educational endowment chairs within the University of Nebraska's Department of Agronomy and Florida State University's Department of Meteorology.

Dec. 29, 1990 – The Fiesta Bowl enters a joint partnership with the Scottsdale Prevention Institute to stage the Third Annual Fiesta Bowl Duck Race. Throughout the years, the duck race has become the world’s largest of its kind with 75,000 ducks racing down the Salt River Project canal in one of the bowl’s top events.